The client brief was to create a clean, senior-facing deck with maximum clarity and minimal cognitive load.

With a neutral colour palette and clean font, I created a modern, confident and commercially-grounded design.

Client logo and related elements have been removed. Content replaced with nonsensical Latin placeholder text.

The need for one core message per slide put the focus on clarity, hierarchy and strong information design.

The intended audience is time-poor and scanning for precision, so the use of lists and numbered content was vital.

The use of a stable grid to guide the eye makes the content feel lightweight and easy to absorb.

Images accompanying more content-heavy slides helps guide the eye and creates visual balance.

The gradient of colour adds extra dimension and emphasises the brand, as well as keeping the layout on each slide familiar.

The use of hierarchy, spacing and a light background for readability supports credibility without overwhelming the slide.